Levi’s Curve ID Fitting: Jeans for Every Curve!

I don’t know if I’ve mentioned this here, but for the past few years I’ve been wearing nothing but skirts and dresses. They are no-brainers. I basically pick one, throw it on, and that’s my outfit of the day. You can dress them up or down; paired with turtle necks and cardigans they can even see you through winter.

All is good, but that’s not why I never wear jeans.

I never wear jeans because shopping for jeans is one of the most frustrating experiences in my life, and I am not keen on repeating it. It seems that every time I walk into the store and take some pairs that are supposed to be my size into the fitting room, I only come out feeling oversized and out of place. Two things I have learnt from the Levi’s Curve ID fitting? 1) It’s not about the size, it’s about the CURVE. 2) When jeans don’t fit, it’s not you, it’s them.

The Curve ID system came out a couple of years ago, but naturally I have not heard about them until some friends raved about it recently because I had long stopped trying to find jeans. Finally a brand realized shopping for jeans is a source of frustration for women, so Levi’s did a 3D scan on a large number of women to come up with three curves (now there is a 4th, Supreme Curve): Slight Curve, Demi Curve, and Bold Curve. With this system, apparently 80-90% of the women can find jeans easily. It really isn’t about the size. I know a girl who is extremely slender with a bold curve, and apparently that’s no news for Levi’s!

Earlier this week I finally decided to investigate if I can finally find some jeans with the new system, and I had such a great time in the Levi’s store. I ended up going home with a pair of High Rise Skinny and kept raving about it on Twitter. To be honest I had never ever been able to pull a pair of skinnies up past my calves before, and when the SA suggested I try I was so sure the whole fitting session was going to crash and burn, but I basically jumped right into them! I even made my bestie try, and now we have the same jeans! My enthusiasm also got me an invitation to the Levi’s store on Kammenstraat, Antwerp to find out more about Curve ID. Want to see me getting measured and trying on new jeans?

It’s simple. The SAs will measure your waist and your “seat (bum, but Levi’s terms it seat)” before they determine the ratio and your curve. You can do the test online, but I always get a Bold Curve there while the measurement tells me I am between Slight and Demi.

In these pictures I’m wearing the pair of High Rise Skinny that I bought a couple of days before.

Once you’ve got that nailed, it’s time to tell the SA your preferences. Do you want classic rise or modern rise? Dark or light? Skinny, slim, straight, or bootcut?

I was aiming at dark slim jeans with a classic rise. Let’s see how that worked:

From what I gathered, if you’re between two curves like me, you get to pick from both. When it’s the same size in different curves, the Demi (or Bold) is going to give your seat a little more space, and the waistline is going to feel a tad higher. The Slight on the other hand, has pockets that are a bit higher up so it would look like you have more seat (which you might or might not like), and the waist is going to feel a little lower.

After much deliberation, I settled on a pair of Slight Curve slim jeans with classic rise. I am right in between two sizes of the same jeans in Demi Curve, so I ended up going with the bigger size in Slight. The pair you see here is 2 inches longer, but they ended up finding just the right pair for me!

What I took away wasn’t a pair of jeans, but the conviction that it’s absolutely natural to have a curve, and everybody deserves a great time shopping for jeans instead of something that will lead to self-doubt and frustration. If you have ever given up on jeans, give Levi’s Curve ID a chance!

For more photos of the Levi’s store on Kammenstraat, Antwerp, please go to this Facebook album. Besides some lines that are only available in this store in Belgium, there is a lady who can customize your jeans for you!

Have you checked out Levi’s Curve ID? Do you avoid wearing jeans or do you live in them? Share your experience because nobody should feel alone!

Sunny, your beauty culture translator xx

Disclaimer: This post contains a sample provided by the PR for my consideration. All opinions are honest and my own. I am in no way compensated for this review. I have always been, and will always be committed ONLY to my readers.

37 responses

  1. I’m so happy you finally found some jeans that fits you perfectly! You look great in it! I also love that Levi’s understand that it’s about real women curves, not an ideal we all trying to fit in, but jeans that fit us! I’m definitely going to try some in the future!

  2. Oh, I’m so going to check these out! I love jeans but most jeans have the back waistline hit me mid- bottom or wrinkle across the front. I finally found my perfect jean in NYDJ, as they have petite, stretchy jeans that fit me like a glove, but I wouldn’t mind trying a new brand as well. Those look great on you!

  3. I have not worn a pair of jeans in MONTHS! About a year back when I was skinnier, I could fit into any pair easily but in the past few months as I’ve put on weight, I’m facing the same problem – I come out of the trial room feeling oversized and frustrated! I have just decided to not get into a pair of jeans till I lose all the extra pounds but now Levi’s (and you!) has given me hope!

    • Hey Ankita, I really don’t think we should be subjected to some extra kilos if we want to wear jeans, and I hope you’ll find something that makes you happy at Levi’s!

  4. I deal with ‘hard to find jeans’ women every day in my shop. It’s true that there are many out there that need to have a lot of perseverance to find their perfect jeans. Good for you you found one! They look great on you ๐Ÿ™‚ I think I would have chosen the same color & same rise. You can wear dark denim all year round & matches a lot! Good luck with them ๐Ÿ™‚

    • Haha Nanni poor you! I think it’s a frustrating experience for the customers as well as SAs. I prefer dark denim just because my upper half is smaller, and I don’t want the difference to be too visible ๐Ÿ™‚

  5. i am just like you! dresses and skirts are much easier, right?
    it is also very difficult for me to pick a right pair of jeans (same dilemma here..).
    i think it’s innovating (or about time) that we can choose by curve ID! will definitely check this out. i do need a new pair! ๐Ÿ™‚

  6. I always had problems finding a good pair of jeans. Those jeans looks amazing on you! I heard of the ‘system’ some time ago but actually never tried it D: I guess I will take a look there soon. I really like j brand jeans though.

    • Hey Isabelle, the jeans do come with different lengths! I’m a 32 in terms of length (a teeny bit longer but not major enough to be shortened), but it goes to 34 and I hope that’s long enough for you? ๐Ÿ™‚

  7. I hate shopping for jeans too, but style-wise, I love them. I currently have 3 pairs of jeans and none of them fit me quite right. This was really helpful, btw. We sell Levi’s Curve ID jeans at Macy’s (where I work), but I dunno if any of the SAs would be able to help me out…

  8. I’m a huge fan of Levi’s curve ID jeans. I’m a bit hippy and pudgy in the middle but the Curve ID jeans fit so well. I wear jeans to work, so I have like 8 pairs of then. I vary between Slight curve for Straight cutting and Demi curve for Skinny cutting. Really glad you found a pair that flatters you so well. Levi’s jeans are great for winter. They’re the only brands I’ve found that I can wear with merino wool tights underneath. Other brands don’t feel as comfortable.

    • Hey Fieran, it’s nice to know you’re a fan of Curve ID as well! I’ll also keep your wool tight trick in mind. It seldom gets that cold here but you never know ๐Ÿ™‚

  9. I adore the Curve ID range! Since I read about it a couple of years ago when it launched, I had wanted to try it. I knew exactly what my problem was and was so glad a brand finally understood it too and was making a range to address the specific problem. I’m just surprised no other brands had thought of it earlier!

    Anyone who is in any doubt. Try it!

    • Hey Leila, same here! I don’t know what took the jeans industry so long to realize why there are so many frustrated female customers, and I’m glad Levi’s cracked the code!

  10. I was on vacation when I stumbled upon this Levi Curve ID review. Day afterwards, I found the nearest LEVI store and got the works done, measurements, fittings, and wah-lah, no more gaps in the back. I can’t believe there’s a real well fitting skinny jean for me. ๐Ÿ™‚ Thanks Sunny!

    • Hey doll, I’m SO glad you had the same experience! I honestly couldn’t believe I’d ever fit into a pair of skinny jeans till I discovered the system. It’s very empowering!

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