The biggest paradox about makeup is perhaps that sometimes we want to look like we’re not wearing any. Type in the words “no-makeup makeup” on Youtube, and the search engine will retrieve pages of results. I am a big fan of putting some colors and sparkle on my lids, but there is one thing I don’t want to seem like I’m wearing… foundation. Foundation is supposed to fake flawless skin, not to declare its presence to the world. If you’re with me, then ladies we’re in luck! Giorgio Armani is putting a new offering on the table that will take no-makeup makeup to another level!
I am not going to dwell on the “science” part here, because chances are you have all read the sales pitch somewhere on the Internet already. In short, after 8 years of research, Giorgio Armani is proposing a whole new category of face makeup (it is not termed as a foundation, but it does what a foundation does in your wildest imagination). Instead of water or powder, it contains 5 oils which evaporate at different speed throughout the day. The “smart pigment” technology also allows the 9 shades (12 for the US) in the line-up to have everyone covered. I’ve been using this for almost 4 weeks now, and I am going to tell you what you can expect from it!